Simply Luxury Escapes website homepage

Work

Simply Luxury Escapes

The design and development of a bespoke WordPress theme for a luxury holidays start-up with advanced search and filtering capabilities.

Simply Luxury Escapes website homepage

The design and development of a bespoke WordPress theme for a luxury holidays start-up with advanced search and filtering capabilities.

  • Design
  • Development
  • SEO
  • WordPress

The Project

The Simply Luxury Holidays website homepage displayed on desktop, tablet and mobile devices

The client required a website to showcase their many holiday offers whilst making it simple for visitors to search, filter and find destinations.

Starting with a logo, colour scheme and typefaces to match the business branding I set about designing a website that was engaging, easy to navigate whilst showing the many destinations and holiday types without overwhelming the user.

Through using categories, tags and other methods of organising the holiday types and destinations I was able to integrate a powerful filtering system enabling quick and easy searching and expoloration of an otherwise large and complex site.

The Simply Luxury Holidays website homepage displayed on desktop, tablet and mobile devices

The Result

The Simply Luxury Escapes website displayed on a laptop and mobile device on a desk

I’m proud to say that this site has become a great success for the client. It was their fourth website for their business and has now become their flagship website.

Through clever organisation using categories and tags, I transformed complexity into simplicity, ensuring users can navigate the site effortlessly. As well as being visually stunning the site is optimised for speed, security, SEO and user-friendliness.

I created a custom page builder for the site admins to allow them to easily manage the content on the site as well as integrating a number of analytics platforms to allow them to measure and fine tune their SEO and pages to improve conversions.

Take a look
The Simply Luxury Escapes website displayed on a laptop and mobile device on a desk

Responsibilities

  • Design
  • Development
  • SEO
  • WordPress

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