The Brutal website homepage

Work

Brutal

An award winning HTML template designed in a brutalist style featuring six unique templates with integrated contact and subscription forms.

The Brutal website homepage

An award winning HTML template designed in a brutalist style featuring six unique templates with integrated contact and subscription forms.

  • Design
  • Development
  • SEO
  • WordPress
  • Hosting

The Project

The Brutal website homepage displayed on desktop, tablet and mobile devices

Brutal is a side project of mine born from the desire to do something out of my comfort zone. And what better way to achieve this than by designing a website that eschews all the norms and breaks the mold?

I set about designing a website using brutalist architecture as my inspiration. Whilst the design does away with what is considered the norm in web design, under the hood, it works exactly as any website should: it’s responsive, accessible, fast and easy to edit and manage.

The brutalist design lends itself well to various applications in the online world, including ecommerce, brochure and photography websites and, is infinitely adaptable. The stripped back design allows the content and imagery to speak for itself.

The Brutal website homepage displayed on desktop, tablet and mobile devices

The Result

The Brutal website displayed on a laptop and mobile device on a desk

Brutal has been a modest success, and I have sold over 300 copies to people across the globe. Not only did it win the prestigious One Page Love award, but it has also been featured on multiple websites as an exemplary example of brutalist web design.

It has connected me with startups and new clients from all over the world whom I have worked with to adapt and develop the template to their requirements.

Recognition and sales aside, the most rewarding aspect of this passion project was stepping out of my comfort zone and doing something bold and different. While the process was challenging, it also helped me develop my design and development skills, which I’ve carried over to many projects since.

Take a look
The Brutal website displayed on a laptop and mobile device on a desk

Responsibilities

  • Design
  • Development
  • SEO
  • WordPress
  • Hosting

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