The Books up North website homepage

Work

Books Up North

A custom WordPress theme designed and developed from the ground up for a literary events & projects business.

The Books up North website homepage

A custom WordPress theme designed and developed from the ground up for a literary events & projects business.

  • Design
  • Development
  • SEO
  • WordPress
  • eCommerce
  • Hosting

The Project

The Books up North website homepage displayed on desktop, tablet and mobile devices

Books Up North needed a website to launch their new literary events and projects business. They had a clear vision for the site’s design and structure, which provided a strong foundation for the design process.

I began by creating a sitemap to define the site’s structure, followed by wireframes for key page layouts. From there, I developed a range of design options, refining them in collaboration with the client.

Once the final design was chosen, I moved into development. As with all my projects, I built a custom WordPress theme to ensure the site met their business goals without compromise. This included a custom page builder, an integrated blog, WooCommerce support, and custom post types for managing book reviews—giving them full control over their content and future growth.

The Books up North website homepage displayed on desktop, tablet and mobile devices

I am a project manager who has commissioned Michael to design three websites for me and my clients. Michael is brilliant at listening and then applying his expertise to create a user-friendly solution within my budget. I recommend his services without hesitation.

Sarah Tyson, Literary Events & Projects Manager.

The Result

The Books up North website displayed on a laptop and mobile device on a desk

Books Up North has been thriving for over four years, growing from strength to strength. The website has scaled seamlessly alongside the business, allowing the client to expand their content and offerings with minimal need for ongoing development support.

The unique, custom design perfectly reflects their vision, while the site’s speed, SEO optimisation, and full responsiveness ensure a smooth experience for visitors. With an intuitive content management system, the client can efficiently handle a large and ever-growing library of content, keeping the site fresh and engaging.

Take a look
The Books up North website displayed on a laptop and mobile device on a desk

Responsibilities

  • Design
  • Development
  • SEO
  • WordPress
  • eCommerce
  • Hosting

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