Work
Blue Flame Plumbing
A conversion-focused one-page website for an established Bath tradesperson, designed to turn visitors into enquiries through clear service presentation, strategic calls-to-action, and trust-building elements.
A conversion-focused one-page website for an established Bath tradesperson, designed to turn visitors into enquiries through clear service presentation, strategic calls-to-action, and trust-building elements.
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Design -
Development -
SEO -
WordPress -
Hosting
The Project
Blue Flame Plumbing & Heating needed a website that would work hard to generate enquiries from local customers in Bath and the surrounding areas. With over 40 years of experience serving the community, they required a professional online presence that would reflect their reputation for reliability and quality workmanship.
The brief was clear: create a single-page website optimised for conversions. Every element needed to guide visitors towards making contact, whether for emergency boiler repairs, routine servicing, or full bathroom installations. The site had to present their comprehensive range of services (from boiler installations and repairs to bathroom fitting and LPG heating) in a way that was easy to scan and navigate on all devices.
Local SEO was critical to ensure the business appeared prominently in searches for plumbers and heating engineers in Bath. The site needed to rank well for location-specific searches whilst also showcasing their specialist qualifications including Gas Safe registration, OFTEC certification, and Worcester Bosch accreditation.
The design needed to balance professionalism with approachability, making it easy for customers to understand what services were available, see evidence of quality work through testimonials and imagery, and quickly get in touch via multiple contact methods.
The Result
The completed website delivers a streamlined user experience with strategically placed calls-to-action throughout. The one-page layout allows visitors to quickly find the service they need, view customer testimonials, and make contact, all without navigating away from the page.
Local SEO optimisation has positioned Blue Flame prominently in search results for plumbing and heating services in Bath. The site’s performance, mobile responsiveness, and clear presentation of services have contributed to a steady stream of enquiries from new customers.
The combination of professional imagery, trust signals (accreditations and reviews), and easy contact options has created an effective online presence that converts visitors into customers. The result is a website that works as hard as the team behind it, generating enquiries for this established local business.
Take a lookResponsibilities
- Design
- Development
- SEO
- WordPress
- Hosting
