What My Clients Say
Michael’s work is excellent, his knowledge broad and comprehensive, he is dedicated, flexible and extremely competent. Highly recommended.
Revenue Marketing Global
Get Found in ChatGPT and Google AI
AI search optimisation for UK small businesses.
I give UK small businesses the best chance of getting found in AI search.
One-off service, no monthly retainer.
How AI is changing the way people find businesses
People are no longer just searching Google. They’re asking AI tools like ChatGPT, Gemini and Google AI Overviews for recommendations.
Instead of a list of links, AI often gives a direct answer, naming specific businesses it trusts.
If your business isn’t being recommended, you’re missing potential customers. If it is, you’re being placed in front of people who are already looking for what you offer.
The opportunity is significant because most small businesses haven’t adapted yet.
What is AI Search Optimisation?
AI search tools like ChatGPT and Google AI don’t work exactly like traditional search engines. I help businesses improve the information, signals and online presence these tools use when deciding which companies to recommend.
AI Search Optimisation for Small Businesses
More and more of your potential customers are asking ChatGPT and Google AI for recommendations instead of scrolling through search results.
If AI doesn’t mention your business, they’ll never find you.
I help small businesses get found by AI. Not with a monthly retainer, but with a one-off service that gives your website the best chance of being found by AI.
Get a free AI visibility checkTry it yourself: Open ChatGPT and ask “best your service in your town“. Were you mentioned?
What I do
I help AI understand and trust your business.
AI tools don’t read websites the same way people do. They look for clear signals that explain what you do, where you work and why you’re credible.
I improve the structure and content of your site so those signals are as strong and clear as possible, and so your pages answer the questions your customers are actually asking.
And because those same signals help Google understand your site too, the work strengthens your traditional SEO at the same time. So even if AI is slow to recommend you, nothing is wasted.
What’s included
This is a one-off service, not a monthly retainer. Here’s what you get:
AI visibility snapshot
Before any work begins, I check how your business appears across leading AI platforms using the same types of questions your customers ask. You’ll get a clear picture of where you stand today.
AI-ready website markup
I add the behind-the-scenes information that helps AI and search engines understand exactly what your business does, where you’re based and what you offer. It’s tailored to your business and goes well beyond standard plugin output.
AI-readable site summary
I create a structured summary of your business and website designed specifically for AI tools, helping them understand your expertise, services and key content.
Content review
I review your key pages and identify opportunities to improve how AI interprets them, from FAQs and page structure to clearer, more direct answers.
Technical review, validation & testing
I make sure nothing is preventing AI tools from accessing and understanding your website. Everything is tested and validated before it goes live.
Handover documentation
You’ll receive a plain-English summary of the work completed, what was added to your website and how it helps AI understand your business. I also include guidance for future updates and new content.
~50%
Around half the sources AI cites change
month to month. The businesses that hold
their place are the ones AI has learned to
trust.
What to expect
AI search works differently to traditional SEO.
With SEO, you can rank for a keyword and hold that position for months or years. AI search is more fluid, with sources and recommendations changing regularly.
This service improves your chances of being included in AI recommendations by strengthening the signals these systems use to understand and trust websites.
I can’t guarantee where or when your business will appear in AI responses. Nobody can. What I can say is that your site will be better prepared for AI-driven search than most competitors, and the work also supports traditional SEO.
How it works
- 1 Get in touch Send me a message or book a call. Tell me about your business and your website.
- 2 AI visibility check I review how your business appears across AI platforms and send you a snapshot.
- 3 I get to work I carry out the full review and set everything up on your site. This can take 5-7 working days.
- 4 Handover You receive a summary of what was changed, plus a baseline AI visibility snapshot.
- 5 Follow-up (optional) After 60–90 days, I rerun the same AI prompts and send a comparison report.
Why work with me
I’ve been designing and developing websites for over 10 years. I work directly in code, which means AI optimisation can be implemented properly rather than relying on generic plugins and one-size-fits-all outputs.
The process is kept straightforward. No jargon, no long contracts, and no ongoing fees unless you want regular monitoring.
Learn more about meWhat My Clients Say
Michael is an absolute professional. His attention to detail inspires confidence at every stage, and he was extremely patient in helping me achieve the look and performance I wanted from my website redesign.
Kilpin & Co.
We can’t recommend MP Web Design & Development enough. Always prompt in his response and solves any issues we have quickly and efficiently.
Matthew Radcliffe, Director - Radcliffe Group
MP Web design and development are absolutely fantastic. Michael is very professional, thorough and incredibly helpful. We would recommend without a doubt.
Salon on the Green
I can’t recommend Michael highly enough. He’s always very open and honest and nothing is to much trouble. Definitely the best in the business.
Bullfrog Bottles
What’s the Difference Between
SEO and AI Search Optimisation?
| Traditional SEO | AI Search Optimisation |
|---|---|
| Focuses on ranking web pages | Focuses on being recommended by AI |
| Optimises for search engine results pages | Optimises for AI-generated answers and recommendations |
| Targets keywords and rankings | Targets topics, entities and business understanding |
| Success is measured by clicks and traffic | Success is measured by visibility in AI responses |
| Primarily focused on Google and Bing search results | Focused on ChatGPT, Google AI and Gemini |
| Users choose from a list of websites | AI systems recommend businesses directly |
| Competes for ranking positions | Competes to be included in the answer |
| Your website is the destination | Your business becomes part of the answer |
Frequently asked questions
Common Questions About AI Search Optimisation
AI search optimisation makes your website easier for AI tools like ChatGPT, Gemini and Google AI to find, understand and recommend. It means making sure your business is presented clearly and consistently online, so AI tools can understand what you do and are more likely to recommend you.
Google AI uses information from multiple sources to generate recommendations and answers. This can include your website, Google Business Profile, reviews, citations, industry directories and other authoritative sources. Businesses with clear, accurate and consistent information are generally easier for AI systems to understand and reference.
No, and I’d be cautious of anyone who promises that. AI results change frequently, much more so than traditional Google rankings. What this service does is put your website in the strongest possible position to be recommended. Think of it like SEO: you do the right things to give yourself the best chance, but no one controls the algorithm.
Yes. ChatGPT can recommend businesses when users ask for local services, products or professional advice. These recommendations are typically based on information gathered from across the web, including your website, business profiles, directories, reviews and other trusted sources. AI Search Optimisation helps improve the consistency and quality of these signals so your business is more likely to be understood and recommended.
Traditional SEO helps your website rank higher in Google’s list of search results. AI search optimisation helps your business get mentioned and recommended in AI-generated answers. The two work together. A strong SEO foundation makes AI optimisation more effective, and the work I do benefits both.
No. AI Search Optimisation works alongside traditional SEO rather than replacing it. Good SEO remains important because AI systems often rely on the same information that helps websites rank in search engines. AI Search Optimisation focuses specifically on improving how AI tools understand, interpret and recommend your business across platforms such as ChatGPT, Google AI and Perplexity.
It’s extra information I add behind the scenes that tells AI and search engines exactly what your content means, things like your business name, location, opening hours, services and reviews, in a form machines can read directly. Google recommends it and Microsoft has confirmed it helps their AI understand websites.
It’s a plain-text file I place on your website that gives AI tools a structured overview of your business, your services and your most important pages. Think of it like a sitemap, but written specifically for AI rather than search engines. It helps AI tools quickly understand what your business is about.
In most cases, no. The majority of the work happens behind the scenes. I may suggest some improvements to how your content is structured, like adding a FAQ section or rewording page introductions, but these are recommendations, not requirements.
No. Everything I add works alongside what’s already there. I check for compatibility with popular WordPress SEO plugins like Yoast and Rank Math to make sure nothing conflicts.
Yes. Those plugins add basic, automated data to your site, but it’s often incomplete and generic. What I do is more detailed, more strategic and tailored to your specific business. I also check what your plugin is already producing so there’s no duplication.
The initial audit and recommendations can usually be completed within 5-7 days. Once improvements are implemented, results may take several weeks or months to influence how AI systems reference and recommend your business. This is because AI platforms regularly update their data sources and models rather than reflecting changes instantly.
The core service is one-off. You pay once and the work is done. If you’d like me to keep an eye on things and make updates as your site changes, I offer an optional quarterly check-in, but there’s no obligation.
Find out how your business
looks to ChatGPT and Google AI
Get in touch for a free AI visibility check. I’ll review how your business appears across ChatGPT, Google AI and Claude and show you where the gaps are.
You’ll get a clear, straightforward picture of where you stand. No jargon and no sales pitch.